"She smiled and said, 'Well done, so far. I'm so proud of you,'" he said. "That coffee wasn’t perfect, but it was the best ...

Nobuki Shimode of Japan. Shimode won with his Blooming Yuzu Espresso creation and will help develop a new worldwide beverage.

Starbucks crowned Nobuki as its first Global Barista Champion during the 2025 Leadership Experience event in Las Vegas.

Starbucks first global barista championship tested baristas on coffee knowledge, technical skills and customer connection.

The first-ever Starbucks Global Barista Championship will feature 12 elite competitors who will face off in Las Vegas from ...

The competition, which takes place during the Starbucks Leadership Experience conference, will be livestreamed on YouTube ...

Starbucks is creating a competition where ... U.S. and Canada will compete to become the first ever North America Barista Champion. Barista Championships have been taking place in international ...

Starbucks took the Gold Cards out of stores ... In London, the current World Barista Champion, Gwilym Davies, has started a disloyalty coffee card. He makes a free coffee for cardholders who ...

Nobuki Shimode, who manages one of the company's stores in Japan, won the coveted title this week in Las Vegas, beating out ...

They will be judged on their coffee crafting skills, Starbucks knowledge and principles and their original signature beverage. One winner will be named the North America Barista Champion and will ...