MOSCOW -- Deep within a Russian television advertisement for a local beer, Klinskoye, lurked a split-second message for another thirst-quencher: Pepsi. An image of Palmolive Fruit Essentials soap was ...
Distaste for subliminal advertising began in 1957, after James Vicary and Frances Thayer published a study in which they claimed that subliminally presenting the words “Eat popcorn” and “Drink ...
Imagine sipping a beer and suddenly landing your dream job, or a glass of wine doubling your bank balance. Sounds like magic, right? Yet, alcohol ads craft these fantastical scenarios to sneak into ...