Super Bowl LX LIVE: Date, start time, location, TV channel and halftime show for NFL showpiece

The 2025/26 NFL season is fast-approaching the halfway stage and teams will already be thinking of the Super Bowl. The NFL’s finale has become something that transcends sport in many ways ...

How Shohei Ohtani’s NLCS Heroics Stack Up Against Tom Brady’s Super Bowl LI Comeback

The Dodgers star etched his name into the annals of MLB history with a two-way masterpiece, but does it stack up to the ...

When is Super Bowl 60? Start time, halftime performers and betting odds going into Week 7

The NFL's regular season is entering Week 7, meaning the true contenders for the Super Bowl, the nation's biggest event, are starting to take shape.

2025-26 Seattle Seahawks Odds: Odds to win Super Bowl, NFL Playoffs, Division

At +2800 as of Oct. 15, the Seattle Seahawks aren't among the favorites to win the Super Bowl this season.
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USA TODAY Ad Meter 2026: What's new ahead of Super Bowl 60?

Super Bowl 60 commercial infamy awaits with the 38th edition of USA TODAY Ad Meter. Here's an early look at what to know ahead of the rush.