If you're shopping for a Rolex in 2026, you've undoubtedly noticed that the prices have surged significantly — up to 14% in ...

Grey market dealers have been told that production will stop on one of the brand's hottest timepieces ...

Is it time to pull the trigger?

The Milgauss turns 70 in 2026 and was discontinued in 2023. On its own, that’s not enough. Rolex doesn’t do nostalgia for nostalgia’s sake, and they let the GMT-Master’s 70th pass without a whisper.

Rolex sales increased 4 percent to about $14 billion in 2025 in a brand first, Morgan Stanley and LuxeConsult’s annual Swiss Watcher report says.

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

With Watches and Wonders 2026 on the horizon, it's time to start speculating about what Rolex has in store for the ...

IF YOU are very lucky, you might now be able to walk in to a store and walk out with a Rolex. It may not the model or style ...

Add Yahoo as a preferred source to see more of our stories on Google. It appears it’s a time of change at Rolex. The Swiss watchmaker has named Nicolas Brunschwig as chairman of Rolex SA in Geneva and ...

The Rolex Awards, now in its 50th year, supports individuals leading projects with the potential for global impact and achievement ...