Gen AI is opening TV advertising up to brands that once couldn’t afford it, but questions remain over accessibility, quality ...

Television commercials might soon look a lot like the ads in your Instagram and TikTok feeds: scrappy, niche and often obscure. Media conglomerates like Comcast and hardware makers including Roku are ...

The new tool, which dramatically reduces time, cost, and complexity of TV ad production, was developed in partnership with Creatify, an AI platform that recently received a new investment from Comcast ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it easier for SMEs to create their own advertising of a high enough creative ...

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