Step into the crowded 1939 theater and feel how the world changed when Oz burst into color — audiences gasped as sepia Kansas gave way to Technicolor splendor. The premiere proved that Technicolor ...

The exquisitely exacting and expensive process (three to four times more costly than reliable black and white) was a major gamble — and win — for the nascent entertainment industry. Then came the copy ...

There was something truly magical about the golden era of film, a nearly intangible feeling of wonder, sparkle, and awe that we rarely see on screen anymore. While the general shift in tone has ...

Hollywood may soon need to bid farewell to a visual effects giant credited with bringing classic films such as “Gone with the Wind” and “The Wizard of Oz” to full color. Technicolor, the 110-year-old ...

Add Yahoo as a preferred source to see more of our stories on Google. If you have the requisite cones and rods, the moment is imprinted on your retina: Dorothy Gale awakens from a nasty bump on the ...