Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Mailchimp, the Atlanta-based small business marketing service that’s expanded from email into social media, search engine advertising and even postal mail, is adding another way for its customers to ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Marketers are facing two transformative forces. Collecting first-party data has become an urgent priority as brands seek new ways to identify and connect with consumers thanks to moves against ...

SevenRooms, a leading CRM, marketing and operations platforms for the hospitality industry, announced the launch of its new Text Marketing solution – developed exclusively for restaurants. Built on ...

Texting may not yet have achieved the ROI and dominance of email, but it is gaining, judging by 35 Must-Know Texting Statistics for 2021, a new study by Simple Texting. Of the consumers polled, 78% ...

Retailers such as Michaels, Steve Madden and Urban Outfitters use software from startup Attentive to send personalized text messages to customers, promoting sales and new products. After finalizing a ...

Text analysis can also help business-to-business marketers identify knowledgeable individuals (who are hopefully purchase influencers) within a large organization. If an organization hosts an internal ...

If you have the resources, an in-house marketing team can lower costs and foster creativity and agility. Learn to build a ...