“I know that 50% of all my advertising dollars are wasted. The problem is I don’t know which 50%.” - David Ogilvy. When Ogilvy was the grand master of the advertising world he was routinely sought out ...

This article originally appeared in the February 2024 issue of Security Business magazine. Don’t forget to mention Security Business magazine on LinkedIn and @SecBusinessMag on Twitter if you share it ...

Anyone who works in marketing knows that there is nothing quite as powerful as a strong referral or stellar testimonial. Capturing the attention of your target market can feel impossible in today's ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A ...