TikTok's ability to drive trends to their absolute limit is undeniable, and the latest craze, the "yarn makeup" challenge, is a testament to that. Skilled creators are transforming their faces into ...

The Minions: Rise of Gru has held a surprising amount of real estate in the zeitgeist this summer. It’s not every day that an oddball kid’s animated franchise boasts a soundtrack stacked with ...

It's normal for beauty trends to come and go, but when we think about all the makeup looks that were wildly popular five years ago versus now, it's hard to believe how much has changed. It's a good ...

An easy and fun way to show off how creative you are is to participate in a TikTok challenge, like the emoji makeup challenge. In this particular trend, TikTokers are completely transforming their ...

Due to the current pandemic, mostly everyone is “enjoying” their mandatory quarantine from home. And with this new found freedom, the virtual “dance” app Tik Tok has been a life-saver for many. The ...

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Winners of e.l.f.’s @elfitup Hashtag Challenge to Create Personalized Looks for Simon Fuller’s The Future X Collective OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics (NYSE: ELF) announces the ...