Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Businesses looking for clearer insight into how consumers truly feel about their products, campaigns or brand decisions may ...

B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker. B2B platforms, on the other hand, focus more on ...

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--It’s more competitive than ever to attract attention and drive growth. The customer journey is fragmenting across the internet, AI is transforming the role of the ...

Overview Webinar platforms for marketers succeed when automation, integrations, and analytics support full campaign workflows.The best webinar software balances ...

Silverback Digital Marketing has announced a continued focus on refining its social media marketing practices, reflecting broader changes in how organizations communicate, distribute information, and ...

Are you searching for the right marketing automation platform to help scale your marketing efforts? As strategies like ABM and personalization become critical for engaging today’s buyers, many ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

The system aims to help small and mid-sized businesses improve lead generation efficiency through structured, data-informed marketing processes. RICHMOND HILL, ON, CANADA, December 31, 2025 ...

ZDNET experts put every product through rigorous testing and research to curate the best options for you. If you buy through our links, we may earn a commission. Learn Our Process 'ZDNET Recommends': ...