In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

Do not waste your time and money registering or attempting to register a trademark without conducting a search. The search is a three-step process: 1. First, a USPTO “knockout” search should ...

A trademark could be a word, phrase, tagline, or logo associated with your product or service. Getting a trademark gives you ...

As major watch industry events are fast approaching in 2025, it may be time for businesses to reevaluate or add to the tools at their disposal ...

2. Research existing trademarks to ensure yours is distinct It's best to avoid getting too attached to a name before completing a search of existing trademarks through the USPTO Trademark Center.