GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Advertising and the video game industry have been intertwined for decades. Growing up, I almost exclusively played licensed ...

EA VP of advertising and sponsorships Alexander Dao think it represents a “huge opportunity” for the video game industry. Here was his response when The Game Business Show host Chris Dring asked if developers should be thinking about ad opportunities early on in production: That’s a huge opportunity,

An advertising executive at EA talked about how the company plans to expand its in-game ads and standardize this approach across the industry.

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. In an announcement that is sure to unsettle players but please investors, Electronic Arts has announced a new program to ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies can see even better results. That is especially true when ...

Fans sighed but understood when EA's free-to-play Skate reboot from 2025 started its ongoing Early Access period with microtransactions, but EA vice president of advertising Alexander Dao seems curious to see if that sigh could turn into a dry-heave as the publisher toys with in-game ads.

For all those kids who grew up with parents who called video games a waste of time, you might finally be able to prove them wrong. It starts with Max Albert, the founder and CEO of Adrenaline Interactive, who turned his childhood passion into a solution to ...