High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds. One of the top ...
The advertising industry is taking yet another look at the rules and regulations around how foods that are high in calories, sugars and sodium are advertised on TV and, perhaps more importantly, on ...
Coca-Cola, Campbell’s, General Mills and other CPG and fast-food companies expanded voluntary advertising restrictions across digital platforms after research found most children encounter unhealthy ...
As Christmas approaches, many children experience the “gimme-gimmes” and write a list of toys that they hope Santa will bring. This is to be expected. Toys give children a chance to learn and be ...
IS THE CEREAL bowl half empty – or half full? When it comes to a government proposal to pressure food companies to voluntarily change the way they market fast food, candy and sugary cereals to ...
High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...