Do you remember racing your siblings to the kitchen to dig through the cereal box for a toy? Those vintage cereal box prizes might be worth a cool mint today. The launch of cereal box prizes excited ...

Cereal is pretty much the perfect internet food. It’s mobile, it’s cheap, it’s bad for us, and it’s coated with nostalgia. I still get excited when I buy a box of Trix — the one “sugar cereal” we got ...

After seeing a 4% decline in sales in its flagship U.S. breakfast unit, Kellogg CEO John Bryant said in a call with analysts earlier this month that the company is moving away from cereal toward other ...

How much would someone pay for an unopened 60-year-old box of cereal? Turns out that certain collectors will shell out a ton of cash for the boxed breakfast staple. People have been collecting the ...

Scott Bruce has had some flaky ideas in the past. But cornering the collectors` market on antique cereal boxes might be the flakiest yet for the eccentric 35-year-old collector-investor-author from ...

Duane Dimock once paid $450 for a box of cereal. But this wasn't the makings of a week of very expensive breakfasts. Rather, it was the box itself that he was after. Dimock belongs to a small niche ...

Duane Dimock once paid $450 for a box of cereal. But this wasn’t the makings of a week of very expensive breakfasts: Rather, it was the box itself that he was after. Dimock belongs to a small niche ...

You might say that Scott Bruce is up to his old Trix. For a decade now, the man who claims the dubious distinction of giving us the word “cerealectibles” has dedicated his professional life to vintage ...

C-3PO from the Star Wars franchise - Rodin Eckenroth/Getty Images The 1980s were a wild time for food trends. It was the decade when sun-dried tomatoes were a ubiquitous recipe addition, neon-colored ...