Content marketing has always been about helping a target market build a stronger connection with a brand. When done effectively, the end result is a stronger pipeline, more leads and more revenue for ...

Answer: Mapping is an important tool for marketers to understand how customers interact with their brand. Consumer Journey Mapping is an important tool for marketers to understand how customers ...

It’s tough out there for a customer journey mapper, at least one who is still clinging to the old or legacy ways of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Beth Sanville, SVP, Analytics, Merkle.

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. The modern customer ...

According to the wisdom of this episode's guest, Pam Didner, the customer journey is best approached by B2B marketers not from the customer's perspective but from consideration of the touchpoints they ...

An in-depth discussion of common pitfalls hindering customer journey orchestration efforts and how to overcome them. Every business thinks they know their customers. But do they really? Do they know ...

Email, social media and eCommerce. Smartphone, tablet, laptop and addressable TV. Today, the average person will interact with up to seven screens on any given day. For marketers and businesses trying ...

For SaaS companies, growth is more than just acquiring new users; it’s about building long-term customer value across the entire journey. To achieve sustainable growth, software providers must ...

Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient ...