Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably ...

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...

Can you say in just a few words what’s most important to you? Do you know what you really want most from your work and your relationships? Brand strategist Bonnie Wan, who worked on the iconic “Got ...

In this brave new advertising world, brands are built under ever-changing circumstances; every client needs a true business partner, and agencies need to be able to address challenges with creative ...

Advertising is hard. Launching a successful campaign in market requires a near-perfect confluence of brand strategy, media planning, and creative execution. Advertising can be thought of as a series ...