London Marathon, Adidas
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How Adidas built the £450 supershoe that finally broke through two hours – and why it’s probably not for you - Elite shoes are likely to re-ignite controversy about ‘shoe doping’ and whether the spiri
The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for its Adizero Pro Evo 3.
Every brand now has at least one super-shoe in its line-up, many have two, and World Athletics regulations limit the stack height and amount of plates you can have in a legal racing shoe for elites. Despite all of the above,
Trainers that retail for US$500 are going for astronomical sums, but some question whether they are actually worth it.
Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the 2-hour barrier, accomplished by Sabastian Sawe at the London Marathon.