Despite being seven years later than Samsung, it seems Apple’s timing for the iPhone Fold launch—per Samsung—could be nearly spot-on.

Apple's upcoming foldable iPhone predicted to ship up to 45 million units by 2028, crease-free foldable to create $65 billion in 'opportunity'.

“When the company introduces its first foldable iPhone at the end of next year, it will be entering a product category that’s already seven years old—pioneered and dominated by its biggest hardware rival, Samsung Electronics Co. And this time, Apple won’t be debuting a radically new interface or transformative hardware,” writes Gurman.