Gatorade is launching a brand-new “Lower Sugar” line and, as part of that line, reviving a discontinued flavor. Exactly 25%!

NEW YORK (CNN Money) - Gatorade is ditching sugar. Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime and glacier cherry, ...

Gatorade Citrus Cooler was originally released in the 1980s and discontinued in the mid ‘90s. Now, it returns in not one but ...

Browns defensive end Myles Garrett is working on an ad campaign with Gatorade and the Netflix series "Stranger Things." ...

Ever paused between eager glugs of your sports drink to wonder where, exactly, the name "Gatorade" comes from? Of course not! You're thirsty! There's no time to postulate! We'll wait ... feel better?

Gatorade launches Hydration Boosters in the UK, tapping into the growing trend of rapid hydration. Designed for fast, ...

Senior Vice President and General Manager Brett O’Brien talks sports tech innovation, the brand’s strategy for the future, and more. An exclusive look at how Gatorade, the ultimate hangover companion, ...

PepsiCo's recent move from warehouse delivery of Gatorade products in the c-store channel to direct-store delivery through company-owned and independent bottlers has led some industry players to ...

Ok, so you probably already know the basics of the Gatorade story, but just to recap: the super-popular sports drink was developed in the summer of 1965 for the University of Florida’s football team ...

A food activist has filed a complaint against Gatorade sports drink. Jan. 9, 2014— -- A food activist has filed a complaint with the New York State Attorney General against Gatorade sports drink ...

The athletic wing joins stars like Michael Jordan, Serena Williams, Lionel Messi, and Sky teammate Candace Parker on Gatorade's star roster.