Honda flags first annual loss
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Honda is killing three of its electric models that it has previously planned to build and sell in the United States.
Just months ago, Honda was promoting its futuristic “0 Series” electric vehicles as the centerpiece of the firm’s next-generation strategy. It just canceled them.
The GM-built Honda SUV was supposed to be the prologue to better EVs. Now, it looks like it could be Honda's last EV for a long time.
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Honda Just Cancelled All Of Its Upcoming Electric Vehicles
Honda has dramatically scaled back its electric vehicle ambitions in North America, confirming that it has canceled three EVs that were planned for U.S. production.
Honda says it will book $15.7 billion in EV losses while reassessing its strategy, and several upcoming North American electric models are now canceled
Honda didn’t engineer or design the new Prelude to be a direct descendant of the 1980s model. The new coupe is not yesterday’s Prelude. And it is not a failure.
Honda's $15.7 billion writedown of its electric vehicle business is not just a painful reversal of its strategy for the U.S.; it also highlights more challenges to come from China, where it faces a widening technological gap.