iPad Tim Cook - Search News

iPad, Apple and MacBook

It's official: Your next MacBook and iPad just got more expensive as Apple raises prices by as much as $300

Tim Cook warned that Apple price rises were coming — and now we know just how much more expensive it is to buy a Mac or iPad.

· 9h · on MSN

Apple raises prices on MacBook and iPad due to memory crunch, hints at more to come

· 13h · on MSN

Apple stock in the spotlight after reportedly raising Mac, iPad prices — Tim Cook calls it a 'hundred-year flood'

· 12h

Apple raises Macbook, iPad prices by hundreds of dollars as memory costs bite

Apple Inc. AAPL-Q -0.34% raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s data-centre build...

· 3h

MacBooks and Xbox consoles could start costing you more

· 8h

Apple Is Quietly Hiking Prices on Macs and iPads, and the iPhone Could Be Next

· 11h

Apple hikes MacBook and iPad prices, blaming rising chip costs

"This is a significant moment because even Apple, with its scale and buying power, is no longer immune to the rising cost of key components," he told the BBC.

· 13h

Apple raises prices of MacBooks, iPads as memory costs skyrocket

· 8h

Apple Shares Sink After Sweeping Price Hikes Hit iPads and Macs

'This is a hundred-year flood': Tim Cook's worst nightmare just came true, forcing Apple to raise prices on 8 major products due to 'RAMageddon'

The base MacBook Air is now $1,299 — a $200 price hike. The MacBook Pro now starts at $1,999, up $300 from before. The MacBook Neo, the newest and most affordable entry in Apple's laptop lineup, is now $100 more expensive than it was before, and will start at $699.

Tim Cook Says Apple Facing Unprecedented Problem: 'I've Never Seen Anything Like It'

Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us,