Adidas, London Marathon and Sawe
Digest more
Shares in Adidas climbed, after Kenya’s Sabastian Sawe set a new world record in the London Marathon on Sunday while wearing the sportswear’s newest running shoe.
The victory not only secured Sabastian Sawe a place in the record books but also delivered a massive boost for Adidas, whose shoes he wore during the run.
A new era of running has dawned as adidas athletes Sabastian Sawe and Yomif Kejelcha broke the sub-2-hour marathon barrier at the London Marathon, with Sabastian and Tigist Assefa making