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The broadcaster has signed a year-long deal with the jewellery brand for Hallmark Channel's seasonal programming.
With contribution rules and CanCon updates underway, key questions around ad-supported platforms and market impact are still ...
The deal centralizes Paramount's CTV inventory under the Blue Ant Media division, expanding into interactive and co-branded ...
QSRs maintain lead in TV ad activity, led by Tims The restaurant was the most active advertiser during the week of March 23 to 29, according to AdEase.
NHL partners turn playoffs into a full-funnel media moment Retail programs, owned platforms and real-time triggers are linking playoff reach to measurable fan action.
Wealthsimple and X bring stock trading into the social feed The Canadian pilot project links market conversation to direct action, pushing social platforms further into performance territory.
The industry gathering ahead of the CMDC Summit spotlights two long-time leaders for their contributions to Canada's media sector. 1 hour ago ...
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Pattison looks to bring social-first creative into DOOH A new partnership with Embold aims to extend creator content from platforms like TikTok into large-format environments.
Rogers Communications’ media segment drives 10% revenue jump The company expects to acquire the remaining 25% ownership stake of MLSE in the second half of 2026.
Behind the Buy: Why Pizza Pizza is shifting its 4/20 media plan to social The brand is increasing investment in creators and social channels amid stronger engagement and shifting audience behaviour.