Data brokers will need to process consumers data-deletion requests every 45 days starting August 1, 2026, or face heavy fines.

Trusted Media Brands is working to sell audiences across multiple verticals, using first-party data and AI to help distill ...

The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.

A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a ...

If you want to see a privacy lawyer who works in ad tech roll their eyes and heave a deep sigh, then speak aloud this acronym ...

By studying a combination of past campaign results, CRM data and third-party data, Envive develops a clear understanding of a ...

AI search tests competitor-targeted ads; Publishers’ prediction widgets risk backlash despite engagement gains; Trump library ...

The IAB’s 2026 Connected Commerce Summit in New York City felt to me like the retail media industry’s first sit-down ...

Dive into AdExchanger's David Hertog coverage for the latest updates, expert opinions, and analysis shaping the future of ...