Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency ...

AdLift sets steep FY27 growth targets amid AI shift With 60% of searches ending without clicks, AdLift pivots from traffic metrics to ‘answer presence’ as visibility reshapes performance marketing ...

The appointment is part of WPP’s strategy to create a lean regional leadership team for its WPP Creative operating model.

She was mostly recently vice-president - media at Airtel where she led integrated media strategies aligned with evolving ...

In a market with a long tradition of building loved brands, effectiveness is increasingly defined by immediate, measurable impact.

S Subramanyeswar (Subbu) takes on expanded mandate as chief knowledge officer, in addition to his role as chief strategy ...

With this rollout, the agency aims to enable brands to move beyond fragmented execution towards greater precision and more ...

Dentsu has been appointed as the integrated agency partner in India for Hell Energy Drink following a multi-agency pitch.

KFC India has appointed Suhayl Limbada as chief marketing officer, replacing Aparna Bhawal, who was appointed CMO for KFC ...

Himalaya BabyCare has unveiled a new summer-focused campaign designed to build awareness around seasonal baby care needs and introduce its first ‘Summer Care Regimen’. The initiative positions the ...

In her previous role, she played a pivotal role in building brands that shine not only in campaigns but are also rich in ...

Crocs India has launched a digital-first campaign featuring Rakesh Bedi, using humour and nostalgia to drive cultural relevance and audience engagement. Conceptualised by One Hand Clap, the campaign ...