Outbound pipeline generation is in a credibility crisis. Buyers are flooded. Inboxes are saturated. LinkedIn is crowded with recycled templates and forced personalization. Every vendor in the revenue ...

InMarket, a provider of real-time marketing and measurement, has partnered with Yahoo DSP to allow advertisers on Yahoo DSP in the United States and Canada to leverage InMarket's measurement solution ...

Acxiom, providers of a connected data and technology foundation, has expanded its partnership with Amazon Ads, making more than 10,000 Acxiom audiences directly available within Amazon DSP's Audience ...

With GoTo Connect, dealerships can now manage every customer interaction within DriveCentric, placing and receiving calls, sending messages, and automatically capturing insights, giving teams a single ...

BrazeAI Operator and BrazeAI Agent Console bring decisioning, content generation, and execution directly into marketers' workflows. By embedding AI into the core platform, teams can act on data in ...

TriCoast Media, an advertising technology company, has expanded its unified supply-side and demand-side platform to compress the connected TV supply chain. TriCoast Media has turned its content ...

WestCX Orchestrate connects conversations, campaigns, AI, and governed intelligence in one orchestration layer.

Iterable's new AI agent, audience activation capabilities, and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels.

Marketers can brief, buy, and measure creative cross-screen campaigns across premium CTV, mobile, and more in a single access point.

TransUnion today launched Digital Business Profile to help small businesses ensure their information is represented accurately across the digital search ecosystem. Digital Business Profile allows ...

Why most enterprise AI initiatives fail in CRM environments, and what organizations must build internally before expecting business impact from AI features.

The new AI-powered Yelp Assistant works across every category on Yelp and helps consumers book, order, and schedule in one conversation.