Curation gives agencies the keys to precisely select and target the programmatic inventory they require, tailored to their ...

AB InBev’s new work is an exploration of how AI can be used to generate hyper-personalized advertising at scale. In this case, each video tells a story of a shopper’s alternative life – if only they’d ...

The cinematic work from Uncommon Creative Studio was shot over 14 hours and wore out the camera shutter three times.

The man they call the ‘super suit’ shares the one standout trait that all the best account people possess, why his favorite piece of advertising is a guilty pleasure and what it’s really like being in ...

French luxury hotel brand Sofitel has officially checked into TikTok – armed with ASMR pillow menus, slow-motion croissant ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

But the Nubbin is not, of course, real. It’s a fictional creation of TCKR Systems, an in-show tech company first seen as ...

Ad agency, design agency and marketing strategy leaders weigh in on whether new creative strategies will be sought by brands ...

What’s the difference between a creative agency and a cafe? For Kitchen, it’s a glass wall – behind which you’ll find a team ...

For this week’s edition of Agency Advice, a handpicked global selection of top marketers’ vantage on how tariffs are ...

Kamran Asghar launched his New York agency two and a half decades ago when he spotted that the ‘big boys’ were getting it ...

JM: Supply chain optimization (SCO) has been with us for some time, and as such, there are many approaches that promote and ...