On a Romanian hillside at 6am, 80 people in medieval armor are waiting for a man on a horse to rally them against the tyranny of the Service Level Agreement. The horse has different priorities. But ...

As agentic AI panic grips enterprise tech, Braze CEO Bill Magnuson argues the SaaSpocalypse narrative misses the point. This ...

Measurement should not be treated as a search for a single source of truth. No single method can capture the full complexity ...

Jo Connarty, global PR lead at Lovehoney, said the rejection underlines the very issue the campaign set out to confront.

Columbia Sportswear has released two new spots in its ‘Engineered for Whatever’ campaign – and it’s obvious the brand has no ...

The gospel of B2B marketing has long preached a simple sermon: explain your product clearly, and the market will reward you.

Axe has never really been shy about pushing the absurd. The brand that spent decades promising its body spray would cause ...

Cola’s top marketers were grappling with a fundamental question: can the effectiveness of a TikTok video really be judged against the same standard as a TV ad ...

To remove friction from processes so we can do things more quickly, easily, efficiently, or at a larger scale. Now, with the ...

AI can surface patterns. It cannot tell us why they matter. That still requires human judgment – taste, instinct, cultural ...

Paradise head of experience Gen Lilley-Walsh, juror for The Drum Awards Festival Experiential category, explains why ...

Hew Loyd, CMO of Whisker, the Michigan-based consumer technology company behind the Litter-Robot, has a perhaps unexpected view about what most brands are actually competing against – and it is not ...