Axe's Twitter account took down a commenter criticizing them for mocking a proposed Straight Pride Parade. (Photo: Gordon Chibroski/Portland Press Herald via Getty Images) The men’s grooming brand — ...

Axe is addressing the overapplication of its body spray with a new brand campaign and revamped design, according to news shared with Marketing Dive. “The History of Overdoing It” features a scholarly ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

A truck full of Axe body spray unfortunately met a fiery, explosive end on a Texas interstate on Friday morning. The incident, which transpired in Belton, Texas, at around four in the morning, ...

Axe Body Spray made a bold declaration on Twitter: It supports gay rights and won't be at the controversial Straight Pride Parade set to be held in Boston this August. The statement on Wednesday began ...