Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience.

Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers ...

Consumer engagement tied to emotions isn’t just a blip across the ad industry during the holidays -- it is reshaping purchase habits that marketers can use to drive year-long success. Developers at ...

The following is a guest piece by Jane Ostler, executive vice president of global thought leadership for Kantar. Opinion’s are the author’s own. Creative for the two biggest tentpole events for ...

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...

What would happen if you asked everyone at your next meeting to name their favourite advert of recent years? Chances are a good few would mention a John Lewis Christmas ad. And how about if you asked ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...