In a new VentureBeat Insight report on app store optimization, analyst John Koetsier found that 70-80 percent of all mobile app installs occur organically — and it turns out these installers are ...

Airship had acquired app store optimization company Gummicube to help brands consider the full app marketing lifecycle, from discovery to retention.

ASO, or app store optimization, is the process of creating and adjusting an App Store or Google Play listing for long-term, organic success.

Mobile app experience company Airship today announced that it has acquired Gummicube, the original App Store Optimization (ASO) innovator and the worl ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

App store optimization (ASO) has become pivotal in dictating the success of mobile apps in an increasingly competitive market. ASO is about enhancing visibility in app stores; it's a strategic ...

App Store Optimization Tool App Radar closes a €1 million Euro financing round. It has already helped to achieve more than 100 million installs.

If your B2B company has an app, it's time to look into app store optimization (ASO), as work-from-home trends have created demand for telecommuting, team chat, and employee tracking apps.

Apple has announced two new App Store product page features aimed at helping developers create more effective app listings.

To plan ahead successfully and maximize their marketing ROI, app developers need to understand how consumer lifestyles, preferences and purchasing patterns are shifting.