These promotions, activations, and ad campaigns have resonated. One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Welcome to the inaugural IGNITE Awards—the only program celebrating innovation and excellence across the full spectrum of modern marketing. From groundbreaking experiential activations and ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. With Super Bowl 60 done and dusted, YouTube ...

Amtrak has taken things to the next level with its newest NextGen Acela ad.

Visit Pensacola's $500,000 national ad campaign is more than usual, but comes after Condé Nast Traveler named Beach 'Best in ...

Advertisers bet big on this year's big game between the Seattle Seahawks and the New England Patriots in Super Bowl LX at Levi's Stadium in Santa Clara, California. In the weeks leading up to the game ...

Samsung, who used to be a sponsor but clearly didn’t see the value in it, have launched the only campaign that includes both famous adversaries Lionel Messi and Christiano Ronaldo. The concept is a ...

Voters in Virginia, New Jersey, California and Pennsylvania have been inundated with campaign ads this year, with each state hosting critical off-year elections that offer a preview of the issues and ...