I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get ...

An ad-measurement firm called Guideline estimated last month that ad spending on these digital video platforms is eclipsing traditional TV for the first time ever.

Dive Brief: Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators (KPIs) for digital video campaigns, according to the second part of an ...

Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively.

US digital ad revenue grew at a slower rate in 2023 compared to 2022, according to the IAB/PwC Internet Advertising Revenue Report.

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...