Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

The benefits of direct mail marketing are obvious to marketers who have tried different approaches in their marketing. Everyone knows digital ads are easier and cheaper to set up and are likely to ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Without clear objectives, direct mail campaigns are a shot in the dark. Here's a guide to setting effective goals that drive results.

Direct mail marketing can complement digital marketing and help reach customers and prospects. Learn seven steps for launching a direct mail campaign.

When you treat direct mail as a strategic lever, you open up more ways to optimize performance, stretch your budget and make every campaign work harder.

A direct-mail campaign can target an audience either broad or narrow; multiple marketing factors determine the rate of return, which varies for different campaigns.

For example, if it cost you $2,000 to send the direct mail advertising and $2,500 in sales came from the direct mail piece, then the profit is $500 ($2,500 - $2,000 = $500).

For example, direct-mail marketers have developed sophisticated models to help them mitigate per-message costs. Emails marketers have similarly substituted mass mailings for precision targeting.