Example of One-To-One Marketing. One-to-one marketing, also referred to as personalized marketing, helps companies shape their products or services so they appeal to individual customers.

Instead of building a customer/company relationship, transaction marketing focuses on selling to lots of customers. Offering an introductory low price, for example, is a simple way to encourage ...

Permission marketing is a form of advertising where the intended audience can choose to receive promotional messages.

In a recent column, I revealed the three components of a brilliant marketing plan, the first of which was a brilliant marketing message. How do you recognize brilliant marketing message s?

As technology continues to advance, digital marketing opportunities bloom! Perfect your strategy for success with 5 effective tips from MarketingProfs.

Content marketing is a must for any marketing strategy. Here are examples of creative ways brands set themselves apart and provide value to their audience.

Email marketing helps you forge meaningful connections with your audience. Not only can it help you deliver targeted messages, but it also helps create memorable brand experiences. When most ...

Tumblr Marketing: 10 Examples of Effective Brands Doing It Right Tumblr is the #1 in social sentiment towards brands. Here are a handful of tips to keep in mind when tinkering around with Tumblr ...

In addition to having excellent content on your website, it's also important to have a great content marketing strategy that drives traffic to your site.