Over more than four decades in healthcare marketing and senior management, I’ve learned that hospitals and health systems often misunderstand what truly drives market share. Despite the millions of ...
As people live longer and have more complex medical needs, hospitals are turning to bolder advertising and marketing to ...
Certain hospital “brands” stand out among competitors, in part because of the excellent quality and expertise provided, but also because of these hospitals’ ability to promote their achievements, ...
Companies regularly spend a lot of money on advertising campaigns that fail to understand their audience’s needs. Here Dan Weinbach, executive vice president of The Weinbach Group, discusses four ...
TOPEKA—Kansas hospitals and health systems were recently recognized for excellence in public relations and marketing efforts ...
Hospital advertising can trigger increased emergency admissions and care from Medicare beneficiaries, a new study from the University of Pennsylvania says. The January 2026 study (PDF) used Nielsen’s ...
As healthcare business models evolve more quickly than ever to keep pace with sweeping reforms and emerging competitors, CEOs who support their hospitals' marketing goals are in the best position to ...
When NewYork-Presbyterian Hospital evaluated its brand positioning in 2010, leaders found that its message had been lost among other big-time competitors, such as Mount Sinai Hospital, North ...
NewYork-Presbyterian Hospital has been grappling with blood shortages, like many other providers in the Big Apple and beyond. The eight-campus system sought to spread the word on how one donation ...
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