The Ice Bucket Challenge is back, but this time for a new cause. The ALS Ice Bucket Challenge that went mega-viral in the summer of 2014 had more than 17 million people on social media, and even ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

The trend that dominated social media a decade ago — and raised millions for A.L.S. research — has been reborn as a vehicle to raise mental health awareness. By Madison Malone Kircher Is it déjà vu or ...