JCPenney is betting on short stories — and hoping for long-term benefits. Spanish-language media giant TelevisaUnivision has ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights ...

Each of the seven JCPenney TV spots that debuted during the Academy Awards bombed, according to Ace Metrix. Automakers claimed four of the Top 10 most effective Oscars ads, led by BMW's "Ch-Ch-Changes ...

From technology and toilet decor (those were the days) to back-to-school and holiday fashion trends, the JCPenney catalog was the go-to guide for everything you could find in the department store.

JCPenney's "Yes, JCPenney" campaign, led by Marisa Thalberg, is revitalizing the struggling retailer. After years of decline, the new marketing strategy is driving increased sales, online searches, ...