From Japanese kawaii to South Korean soft grunge, it's time to acknowledge the Asian women behind these "Asian girl" beauty ...

Established in 1990, Sanrio’s now 30-year-old theme park Puroland has led the global kawaii culture scene side by side with its parent company for over decades. In 2019, when their theme park business ...

I clearly recall my first trip to Japan. I arrived at Narita Airport after a 15 hour flight, having slept very little because I was so excited to actually get there. It was still rolling through my ...

LAKEWOOD, Ohio — Kawaii is a Japanese term and aesthetic that refers to childlike and pretty things that make your heart flutter, and doki doki is the Japanese term for that beating heart. Those ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

A new exhibition at London’s Somerset House attempts an answer by unpacking the rise and stay of cuteness in contemporary culture. Simply titled, Cute, the exhibition showcases hundreds of plushies, ...

Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread "kawaii culture" ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

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