Kayak wants to present a single brand in every market, but an upbeat musical ad that works in France might not resonate with customers in the U.S., and Kayak could lose brand awareness if customers ...

In an interview about the ad platform and acquisition ambitions, Hafner said he wanted to make sure that Kayak's consumers "had the ability to turn off" display advertising prompted by a user's search ...

Kayak's motto is "search one and done." However, it isn't done when it comes to annoying people who don't share its sense of humor. Or humour. It is not Spirit Airlines edgy, but Kayak’s lack of ...

Travel search engine KAYAK just launched a new ad campaign, the first major marketing push in the UK since the pandemic. ‘Seize the holiday’ features KAYAK’s new tagline ‘Go see for yourself’. It was ...

When metasearch travel site Kayak decided to take programmatic in-house in the spring of 2016, it needed to select a group of vendors that could help it buy media both more efficiently and effectively ...

The Kayak.com travel search engine is hoping to "flip" from a well-kept secret among frequent travelers to a tool used by mainstream travelers every day. After discovering earlier this year that 68% ...

Almost 54% of our $835 million valuation for Kayak comes from advertising by our analysis. While online travel agencies like Expedia and Priceline provide online bookings for hotels, airlines, car ...

Travel search engine Kayak.com has launched a display advertising platform optimized for the travel industry. The new ad platform is based upon technology developed by Sidestep.com, which Kayak.com ...

Kayak.com’s new spot for its hotel business features a follow-up performance by its trademark lounge singer. Vacation-planning destination Kayak.com doesn’t just make flight arrangements, it also ...

Kayak says it will stop advertising on TLC's "All-American Muslim" not because of pressure from conservatives, but, in the words of Kayak's chief marketing officer, because the show "sucked." Hardware ...