You’re juggling product builds, investor updates, and a sales pipeline that looks more like a desert than a funnel. Meanwhile, every competitor seems to be “crushing it on SEO”—despite having smaller ...

You finally ship your product. You write a few blog posts. You even see some organic traffic trickle in. And then… nothing ...

If you want to get discovered online, you’re going to have to learn SEO basics. Fortunately, there are plenty of resources available that will help you do just that. Some of them are offered by the ...

For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the ...

We’re fortunate in this industry that so many SEO professionals generously share their knowledge and experience to benefit others – and the industry as a whole. After all, SEO isn’t something you take ...

SEO is a fast-moving, marketing-centric industry that will always keep you on your toes. If you’re just getting started, it can be overwhelming without a guide. There are many facets and ...

Before your eyes glaze over with the term “Search Engine Optimization” (SEO for short), let me assure you that 1) SEO is an important marketing/business function (and not a technical one) and 2) I’m ...

One of the significant hurdles of semantic SEO is it’s complicated and often inaccessible. Much of our understanding of it is derived from Google’s patent papers. Understanding these papers requires a ...