When it comes to law firm marketing, local service ads (LSAs) are a great way to reach potential clients in your local market. This ad format allows you to target consumers in-market for specific ...

Google's new ID verification requirement for lawyers using LSAs aims to combat fraud but may pose challenges for some businesses.

Make sure you are paying attention to the local service ads option with Google Ads, even if it is not yet available for your industry. In September 2020, Google launched local services ads to lawyers.

For any law firm or attorney who wants to break through the digital advertising landscape’s clutter, it is essential to take special notice of Google Local Service Ads (LSAs), a relatively new ...

Louisville is only 49th largest TV market but 7th biggest for those lawyer ads on television ...

Google has been showing some ads in a local panel listing for years now, even sometimes showing a local listing with a competitors ad smack on top of it. But Ben Fisher said he has spotted, for ...

Learn the differences between Local Service Ads, Google Guaranteed, and Google Screened, and why local businesses should care about these programs.

'One Call, That's All': Lawyers build empires on advertising. Here's what you should know Jackson lawyer Richard Schwartz spends well over $1 million a year on ads. Here's how catchy phrases and ...

Lawyers spent more than $384 million on local TV, radio and print ads last year — not counting Yellow Pages. Most of that, $293 million, paid for local TV ads, said Gary Belis, spokesman for the ...

It was once a crime for lawyers to hawk their services. How did commercials selling legal advice become so pervasive – and so bonkers?