News

WASHINGTON— Local TV found an increased role during the Covid-19 pandemic, and surprisingly, despite financial troubles across many industries from 2020, local TV news ended 2020 with both a record ...
The good news is that many local TV stations continue to build a strong local brand. Today, the generally more travelled path to generating more local revenue is to create more original local, ...
As Nexstar and Tegna gobble up more stations, broadcasters don't want to sit on the sidelines. Will the FCC let the Big Four ...
Television remains a common place for Americans to get their news, and one of the most preferred sources for local news specifically. In 2022, local TV news audiences remained relatively stable from ...
Media buying leaders from IPG Mediabrands, Publicis, Denstsu and Sage Media Planning will tackle optimizing multiplatform TV advertising locally and regionally, along with their forecast for ’26, in a ...
One of the key impacts of last year’s barrage of acquisitions has been the consolidation of local TV newsrooms, a number of which now share operations in news production. The survey found 1,026 local ...
This is a nut that no one else in the country has cracked — how to translate what nonprofit newsrooms are doing for ...
Local TV is still the most trusted source of news. So how do you collaborate with a station? “The idea that you would collaborate with your competitor when you’re fighting for ratings is anathema to ...