The change in perspective to identity from location is not always intuitive. To better understand what it provides, we'll walk through a simple example that illustrates how significant this change ...

Social Media What location services can do for your business – with examples November 11, 2010 - 4:45 am If there’s one area of social media seeing real innovation, it’s the use of geolocation.

Location-based services (LBS) are software services that allow apps to function as intended by collecting geodata and providing users with pertinent information based on their location. Examples ...

Examples of Locational Interdependence. When a business depends on geographic proximity to such things as other businesses, attractions or transportation routes to stay in business, and/or its ...

The speakers presented eight innovative examples of location-based marketing, which open the door to new insights for advertising agencies, marketers, brands, media and startups.