We all know that A/B and multivariate testing is important for successful landing pages, but did you know that… ...

What is mobile multivariate testing? Common methods for running controlled experiments on mobile Web pages range from simple A/B testing to sophisticated mobile multivariate testing, also known as ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with ...

Multivariate normality testing plays a critical role in modern statistical analysis by evaluating whether a multivariate dataset conforms to the assumptions of a normal distribution.

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting solutions, announces that iStockphoto has selecte ...

Choosing Site Factors If multivariate testing gives us the ability to simply throw everything at the wall to see what sticks, what's the big deal with choosing specific factors to focus on? Why not ...

To determine the causal effect of a decision or tool, companies routinely use A/B testing: comparing outcomes reveals whether ...

We share 10 top tips for implementing MVT Interest in multivariate testing (MVT) is now growing at an accelerating rate, with many organisations announcing firm intentions in this area. While three ...

Sankhyā: The Indian Journal of Statistics, Series B (1960-2002), Vol. 51, No. 3 (Dec., 1989), pp. 425-428 (4 pages) A two-stage analogue of the chi-square test for the mean of a multivariate normal ...