The intimate apparel industry holds a surprising secret: while most retailers stock only 40 standard bra sizes, experts reveal there are actually closer to 200 sizes available. This eye-opening ...

Cuup bras offer lots of support—literally, they’re designed to support 40 chest sizes from A through H. And figuratively, the Cuup service and fit team know more than most lingerie stores about sizing ...

Finding the right size bra online can be an exercise in frustration. That’s why intimates company Wacoal used to tell customers to give up. “It is hard for women to size themselves or measure ...

I stand, topless and self-consciously hunched over in the dressing room, avoiding at all costs any eye contact with either of the two full-length mirrors, edged in gold and black. I feel exposed and a ...

Finding the perfect bra remains one of the most challenging aspects of personal shopping, with studies indicating that approximately 80% of individuals wear incorrectly sized undergarments. This guide ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Confession: Even as a Women’s Health style writer, I haven’t always worn the ...

A woman’s bra makes an amazing difference in her appearance and even her health. Finding the proper fitting bra doesn’t need to be trial and error, according to the staff of Isabella Boutique in ...

Oh sure, you've been wearing a bra since forever, but when was the last time you had yourself fitted for a bra, or chose one that worked with your clothing, not for what it looks like without? That's ...

Bra shopping is so complicated, in fact, that only a small percentage of shoppers walk out of the store with their true size, says Burke. And, unfortunately, when you’re not wearing the right bra size ...

CRESTVIEW HILLS, Ky. (WKRC) - A special event at Dillard's in the Crestview Hills Town Center is offering a unique opportunity to support breast cancer education while ensuring a proper bra fit. The ...

MICHIGAN CENTER, MI – Bras That Fit wasn’t just a business for owner Rita Whitaker. It was about trying to fill a need for women in the community. Whitaker, 78, tried take care of all of her customers ...

Confession: Even as a Women’s Health style writer, I haven’t always worn the right size sports bra. Some have been so small ...