Holiday shoppers are encouraged to check out their neighborhoods this weekend for the 10th annual Small Business Saturday.

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Small Business Saturday — the Saturday after Thanksgiving — was created by American Express in 2010 as a way to promote shopping at locally owned stores.

Sease said Small Business Saturday is big business, especially for Brightleaf Square's retail district, where many storefronts are vacant.

This year's "Small Business Saturday" may be the most important ever, as many small businesses are hurting through the coronavirus pandemic.

Banners in the indoor market promoted Small Business Saturday, and shoppers were handed bags emblazoned with “Shop Small” as they walked in the door.

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