Mixing old and new technologies, Web advertisers have become expert at serving ads to us based on our personal statistics and tastes. But instead of feeling grateful for more-relevant ads, many of ...

A Microsoft Corp. subsidiary and a Canada-based advertising platform were hit with separate lawsuits over their sharing of US ...

Google moved to exclude expert testimony as inadmissible, arguing the U.S. Department of Justice's key witness "lacks the ...

Google retains Chrome and Android. It'll also have to share data with AI rivals, which could accelerate web traffic declines.

New experiment in Web marketing aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time spent surfing.

Web advertising sales dropped by 20 percent in the first six months of the year compared with 2001, a new study shows, cementing concerns about a prolonged ad slump.

A shady purveyor of Web ads continues to try to deceive users with misleading messages, researcher charges.

The number of Web ads designed to play video, audio or animations--what's known as rich media--has jumped to 28 percent, and that figure could grow, according to new data.

The McCain campaign's advertising blitz against Barack Obama continues with a new web spot called "Barack Obama Forgot Latin America." Featuring a thumping musical beat and Spanish captions, the ...

The average time a person spent looking at an ad, though, was brief — one-third of a second. Interestingly, people who were just browsing the Web looked at only 5% more ads than those trying to ...