In an era where choices are vast and competition is fierce, understanding why customer experience matters is a cornerstone of business strategy. Customer experience, often referred to as CX ...

Customer experience, on the other hand, goes beyond the scope of customer service and includes brand interactions at any stage of a customer’s journey, starting from the first time you hear about a ...

Apptentive recently published The Ultimate Guide to Customer Experience, a comprehensive eBook diving into everything customer experience (CX); from breaking down roles and responsibilities to ...

Oracle's top marketing leader for customer experience explains why this topic is important, the challenges in making customers happy, and what you can do about it.

What Is Customer Experience? To get customer experience right, companies first need to get the definition right, according to an enlightening talk I had with Esteban Kolsky, the principal and ...

Our sound system was on the fritz. Had been for some time. And after being tempted by a non-stop barrage of Prime Day advertising, I was primed to see what kind of a deal I could scoop up on a new ...

The experience cloud is the behind-the-scenes mode to make sure customers are getting the right messaging and a strong customer experience in every interaction with the brand.

As times change and societal shifts occur, customer expectations evolve. Innovations like e-commerce and online reviews ...

Today’s best marketing strategies are all about experiences and storytelling. In multifamily, where the leasing journey can sometimes feel a bit transactional or impersonal, renters will mostly be ...

What is customer experience? The definition is like a snowflake; everyone's are a little different.