What makes Google Analytics 4 unique If you were around back in 2013 you might remember when the last version of Google Analytics was launched, called “Universal Analytics”. At that time, you ...

With the latest update to GA, Google has attempted to help marketers improve their insights from data and increase their ROI. Here is what you need to know. Google Analytics has been part of most ...

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you.

Google’s announcement blog was entitled,“Prepare for the future with Google Analytics 4.” … for the future. We keep hearing this; what does “for the future” mean?

Analytics experts break down the highlights for Google Analytics 4, the search giant's new version of its web analytics platform.

The mandated switch to Google Analytics 4 is coming. Here are three metrics marketers should know to drive impact when optimizing Google Ads ...

Google has confirmed it will phase out Universal Analytics from the middle of next year. It is really important to move to Google Analytics 4 (GA4) now so that you can start collecting data.

If you're not yet using Google Analytics 4 or at least planning for it, this episode will convince you to adopt the new platform right away or risk irrelevance.